Market research is a set of techniques used to gather information (i.e. attitudes, opinions, etc.). Internet surveys, usually taken on computers or mobile devices, are one of the most common market research tools used.
Focus groups are another popular and very useful market research tool. While these can be completed in-person or over the internet, AFJC specialized in the use of internet-based focus group projects.
Interviews are one-on-one conversations with key groups. Intercept interviews are conversations that are done while consumers are interacting with a specific product or brand, either in-person or online.
Customer and member satisfaction surveys are used to understand how pleased people are with your products, services, or experiences. One important use for them is to understand changes over time.
Market segmentation studies break large groups of population members down into smaller groups based on their similarities and or differences. Segmentation projects are very powerful market research tools for understanding growth opportunities.
Depending on project needs, we also have a long list of research partners that we work alongside to provide more complex or larger-scale projects.
Advertising Research | Audience Feedback Measurement | Brainstorming Research | Business to Business Research (B2B) | Business to Consumer (B2C) | Business to Government Analysis (B2G) | Competitive Intelligence | Concept Testing | Consumer Research | Customer Satisfaction | Data Analysis | Demographic Studies | Employee Studies | Entertainment Options | Ethnic Research | In-Person Interviews | International Research | Internet Focus Groups | Internet Research | Life-stage Studies | Mail Surveys | Mall Interviews | Market Research Online Communities (MROC’s) | Market Studies | Mystery Shopping | Observation research | Online Focus Group Moderation & Training | On-Site Data Collection | Package Testing | Panel Studies | Political Polling | Product Development Studies| Product Research | Promotions Research | Public Opinion Studies | Retail Research | Statistical Analysis | Survey Development | Telephone Interviews | Touchpoint Studies | Wearables/Sensor Research | Touchpad Studies