Ambika McGee (Jack), M.Ed.
Founder & President
Ambika has nearly 20 years of experience helping state lotteries and companies across the globe reach their marketing research and sales goals. She holds a Masters degree with a specialization in Research, Evaluation, Measurement, and Statistics from The University of Georgia, and a Bachelors degree in Psychology from Georgia State University.
Before establishing AFJ Consulting, Ambika held positions at Lynx Research Consulting and Scientific Games International.
Areas of specialization
Internet-based qualitative & quantitative (hybrid) research, mixed-methodology projects, survey research, consumer analysis, member census surveys, data analysis & synergistic research reporting.
Maanya Kalra, M.S.
Consultant, Consumer Insights
Maanya is a recent graduate of Columbia University, where she earned a Masters degree in Strategic Communication and honed her skills in various forms of qualitative data analysis and reporting. Her most recent projects include the development of a strategic communication plan for a gun violence group to attract new members.
Areas of specialization
In-depth interviews, quantitative surveys, social media analysis, focus groups, and desk sources, involving more than 400 people and 8 channels. She is also trained in Google Analytics, Google Data Studio, Sprout Social, various online focus group platforms, Canva, Adobe Illustrator, Tableau, Python, WordPress, and the Microsoft suite of products.